Welcome to Bonnie Jean® Dresses, Toddler, Clothes, Easter Dresses! We are a family-owned company dedicated to making high-quality, affordable clothes for babies, toddlers, and young girls.
Our History

Bonnie Jean was founded in 1935 by Bonnie Wagy in her home in Ohio. As a seamstress and mother of two young girls, Bonnie saw a need for adorable yet durable dresses and clothes for little ones. She began designing and sewing her own patterns and selling them locally.
Word spread quickly about the charming Bonnie Jean dresses and matching sibling sets. By the late 1930s, Bonnie was overwhelmed with orders and opened a small manufacturing facility to meet demand. Her husband Glenn joined the business full-time in 1940, and it became a true family company.
Over the next few decades, Bonnie Jean continued to grow as a leading name in children’s apparel. We opened our first retail store in the 1960s and launched our popular Bonnie Baby line for infants and toddlers in the 1970s.
Today, three generations later, we remain committed to Bonnie’s vision of high-quality, affordable clothing for little ones. We still design all our own patterns in-house and manufacture the majority of our dresses and sets in the USA.
Our Values
At Bonnie Jean, we believe clothes should be more than just something to wear. They should inspire play, empower self-expression, and create lasting memories.
We focus on timeless, heritage-inspired styles that can be passed down through generations. Our clothes are designed to be durable, comfortable, and made to last.
We also believe deeply in family and community. As a family-owned business, we see our customers and employees as extensions of our family.
Finally, we are dedicated to keeping traditions alive. In a fast-fashion world, we painstakingly create heirloom-quality goods meant to be treasured and enjoyed for years to come. Quality craftsmanship and attention to detail set our clothes apart.
What We Offer

Dresses for Every Occasion
At Bonnie Jean, you’ll find dress styles for every occasion and age range. We offer smocked dresses, peasant dresses, floral dresses, party dresses, and much more in sizes from newborn to size 16.
Our dresses feature details like embroidery, smocking, lace overlays, ruffles, and bows for an extra touch of sweetness. We love bright, playful colors and prints that appeal to a child’s imagination.
Matching Sister and Brother Sets
One of our most popular offerings is our coordinating sibling sets and outfits. We make it easy for sisters, brothers, or friends to match in style.
Our matching clothes feature classic motifs like gingham, stripes, polka dots, and florals. Dress siblings alike for family photos, special occasions, or everyday wear.
Quality Materials
At Bonnie Jean, we use high-quality, child-friendly materials like 100% cotton, linen, cotton blends, and polyester. Our fabrics are soft yet woven tightly for durability.
Details like smocking, precise stitching, and French seams ensure our clothes can withstand childhood play. We aim to create pieces that can be passed down through multiple children.
American-Made Products
We are proud to manufacture the majority of our products in our Ohio-based factory. Our dedicated sewing team has generations of experience stitching Bonnie Jean designs.
By keeping production in the USA, we can closely oversee and control quality. We take pride in contributing to the American manufacturing economy as well.
Size Range
We offer a wide size range from newborn through size 16/18 so we can clothe babies, toddlers, big kids, and tweens. Our size chart provides detailed measurements so you can select the perfect fit.
Our styles are designed to last through multiple seasons and years. Many of our dresses feature adjustable elements like tie straps, smocking, and stretch fabrics for a great fit as kids grow.
Our Commitment to Quality
One reason families love Bonnie Jean is our insistence on the highest quality standards. We take great pride in creating heirloom-quality clothes made to last.
Thoughtful Design
Our in-house designers carefully craft each new style with care and creativity. We focus on beautiful silhouettes that are simple enough for play while still being special.
We design with practicality in mind, including elements like stretch fabrics, elasticized backs, adjustable straps, and room to grow. Construction details such as double-stitching, French seams, and reinforced shoulder seams ensure durability.
Fabric Selection
We source high-quality woven fabrics from trusted mills and suppliers. Our fabrics strike the perfect balance between softness and durability.
Custom prints unique to Bonnie Jean give our clothes a signature look. We often use classic fabrics like lightweight linens, cotton ginghams, cotton voiles, chambrays, denims, piqués, and silky polyesters blends.
Sewing Expertise
Our family has been perfecting children’s clothing patterns and construction for over 80 years. We bring generations of sewing expertise to every seam.
Most products are stitched to order in our Ohio-based factory. Our talented seamstresses take great pride in their work. The majority have been with us for decades and feel like family.
We stitch exclusively with quality thread and reinforce stress points for longevity. You can trust our clothes to outlast short-lived, mass-produced pieces.
Customer Experience

Since 1935, our customers have always come first. We aim to deliver exceptional service and create delighted customers.
Customer Service
Our friendly customer service team is available by phone, email, online chat, and social media. They can answer questions, take returns, and handle any issues promptly.
We love receiving feedback and interacting with our customers daily. Please reach out anytime for assistance.
Free Shipping & Returns
We offer convenient free shipping within the continental US with no minimum purchase. Items ship within 1-2 business days and arrive within 4-8 business days on average.
In the rare case something doesn’t work out, we accept returns and exchanges within 60 days of purchase. Our hassle-free returns policy takes the guesswork out of shopping online.
Secure Shopping
Our online store features industry-standard SSL encryption to keep your data protected. We work with trusted partners like Shopify to ensure your information stays safe.
We never sell or share your data with third parties. You can shop with confidence knowing security is our top priority.
Giving Back
As a small family company, we are invested in supporting other small businesses and artisans. We partner with talented makers to produce handcrafted accessories and goods that complement our apparel.
We also have a long history of giving back to worthwhile causes like local schools, charities, arts programs, small businesses, and more. Bonnie Jean actively supports our community and we encourage our employees to volunteer and donate their time as well.
When you shop Bonnie Jean, you’re joining a legacy brand that cares deeply about family, community, and bringing joy through clothing. We’re so grateful for your support!